La cellule de recherche Forrester a relevé, lors d’une récente étude, les limites d’utilisation des sites sociaux pour relier les internautes avec leur banque. Heureusement, le bon sens prévaut.
En effet, l’utilisation des informations de connexion à la banque (identifiant et mot de passe) via un site intermédiaire éveille les craintes des internautes face à la menace de hacking et la protection de leur données personnelles.
D’un point de vue sécurité, il semble logique de ne pas prendre un site d’échange social, tel que facebook ou LinkedIn par exemple, pour une plate-forme bancaire. Qu’en pensez-vous ?
Social Media Categories – source Deciter Interactions
Forrester has come out with research showing that consumers don’t want to access their bank accounts through social media sites such as Facebook and MySpace. A survey of 5,000 U.S. adults — conducted online, so these are web-savvy folks — found that a daunting 71% have little or no interest in accessing their bank accounts through Facebook-style social media sites. They say they’re worried about hackers (60%) and privacy (59%), they like to keep their social and financial lives separate (56%), they don’t see a relationship between banks and social media sites (49%), they don’t see the point [of accessing their bank accounts through social media], and they don’t trust social networks (43%). In addition, 42% say they are satisfied with their bank or investment advisor’s site.
